Techniques on How to Execute Seasonal Design Into Your Branding

Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.

Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.

Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.

Find a way for your logo to say happy holidays.

Your logo can speak volumes about your brand and its message to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.

Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.

The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun incorporating the Santa hats and the pumpkins into your brand but don’t forget to your company recognizable through the logo.

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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to cover other seasons such as the ones related to your industry.

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The seasonal design trends and social media.

The best place to implement seasonal design elements into is social media.

You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Swap your Twitter header for a more seasonal one with an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Click now for more information

If you have a company blog, try to post season related content for more engagement. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.

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